Board Game Studies Colloquium VIII
THE GAME OF GOOSE IN ADVERTISING: A STUDY IN BOARD GAME DESIGN
During the 20th century, the traditional Game of Goose was widely adapted
for advertising purposes. These adaptations have been little studied. An
exhaustive treatment is impossible, but a systematic approach gives insights
into board game design. This presentation outlines three main methods for
creative design in this genre:
Advertising games must resolve difficult design considerations -
practicalities of play, game structure, cost, promotion of the product,
nature of the market. The Goose derivatives give insight into how this may
be done successfully.
Use of a 'Story Line' characterises games where the player
- in imagination
- participates in an unfolding story. Many of the advertising games have a
story line associated directly with the product.
Iconographic variation can affect: favourable spaces, hazard spaces,
ordinary spaces and/or the winning space. Images may be replaced
thematically or otherwise differentiated; and the replacements may or may
not be uniform. However, not all replacements are thematic- some are
designed to fit the imagery to the intended market.
Rule variations can affect any or all of the key features of traditional
Goose rules, enabling introduction of product-related elements.
Who we are